Student/Study leave in structer Study: Ph.D. Associated in Multidisciplinary Design Research, Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang. Work: Mahasarakham University.

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Design Goals and Attention Differentiations among Target Groups: A Case of Toy Packaging Design Attracting Children and Parents’ Purchasing Decision

This research investigates features influencing the visual perception toy packaging by children as concerns perceived affordance, safety and value, by the guardians as well as the purchasers.

Article: Print


Article: Electronic